There’s a wind of change blowing today that’s transforming the way new generations see the role of businesses in society. Today’s business people are becoming as socially and environmentally conscious as any other group. In many industries, consumers are setting expectations that the goods they buy be responsibly produced. Consumer movements as diverse as ethically produced clothing and free range eggs are changing producer behaviour in every sector of the economy. Businesses don’t exist to solely make profit, they should contribute to the greater good.